Newly released market study: Calming and Sleeping in Morocco

Over the review period, Moroccan consumers led increasingly stressful and hectic lives. They worked longer hours and did not have the time to relax, prepare regular meals or partake in sports. All of these factors contributed to the increasing incidence of anxiety and sleeping disorders.

Competitive Landscape

Laboratoires Sothema retained its first position in the category in 2014 due to the stable popularity of its Alpraz and Atarax brands. Laboratoires Sothema accounted for a 31% value share in 2014. Laboratoires Roche ranked second with a 25% value share as its Lexomil is the second best-selling brand in calming and sleeping.

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Industry Prospects

Calming and sleeping is expected to see a value CAGR of 3% at constant 2014 prices over the forecast period, and to reach sales of approximately MAD85 million by the end of 2019. Growth will be positively affected by hectic lifestyles and increasing amounts of stress that consumers face in their everyday lives.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Morocco?
* What are the major brands in Morocco?
* What is the market size of Calming and Sleeping in Morocco?
* What are the major brands in Morocco?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Morocco use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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