Internet Retailing in Taiwan - New Market Study Published

Mobile internet retailing had significant growth in 2014, so most of the internet retailers are working hard to develop mobile applications or mobile-friendly websites for smartphone or tablet users. Moreover, there is high penetration of smartphone users in Taiwan. Also, smartphones and tablets are providing convenience to consumers in online shopping. Consumers do not need to turn on their PC or sit in front of a desk to do online shopping like before. They can easily use their smartphone or tablet to purchase online whilst they are riding a bus or the MRT (rail transit service). Internet retailers all notice the changes and are willing to invest more in mobile internet shopping.

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Competitive Landscape

Yahoo! Taiwan led internet retailing in 2014. There are two business-to-consumer online retailing platforms under Yahoo! Taiwan. One is Yahoo! Buy Mall and the other one is called Yahoo! Super City. They charge a different percentage of fees from internet retailers. The main difference is that Yahoo! Buy Mall is run like a department store or supermarket, so buyers need to pay to Yahoo! Buy Mall directly. Yahoo! Buy Mall handles the charge and returns. Some consumers feel more comfortable to deal directly with Yahoo! instead of individual online retailers.

Industry Prospects

Mobile internet retailing will be the trend over the forecast period. It will grow fast due to the rising number of technology-savvy consumers. More older consumers have also started to learn and use smartphones recently. Especially, the cost of smartphones has declined significantly. More consumers are using smartphones to purchase online because of the convenience. They can place an order anytime and anywhere, such as waiting for a bus or on the MRT.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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