Newly released market study: Herbal/Traditional Products in Croatia

Croatian consumers are increasingly considering how consumer health products may affect their body and possible side effects. Traditionally, herbal/traditional products are considered to be less hazardous if used as an alternative to standard products. This trend of using herbal/traditional alternatives has accelerated over the past few years.

Competitive Landscape

The success of the leading player in this area, German company MCM Klosterfrau Vertriebsgesellschaft, can be attributed to the popularity of just one brand – Neo-Angin. Herbal/traditional products are mostly found in cough, cold and allergy (hay fever) remedies, with this herbal product fitting well among other standard brands and offering the added benefit of being herbal/traditional. Within cough, cold and allergy (hay fever) remedies, Neo-Angin ranked a respectable fourth in 2014 with a value share of 8%.

Full Report Details at
- http://www.fastmr.com/prod/974599_herbaltraditional_products_in_croatia.aspx?afid=301

Industry Prospects

The current trend of opting for natural alternatives may increase over the forecast period. As disposable incomes start to grow, price may not be an obstacle for purchasing herbal/traditional products and the benefits of natural substances may persuade some consumers to switch to traditional alternatives. Overall, the area has substantial growth potential, with constant 2014 price value sales projected to increase at a CAGR of 3% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Croatia?
* What are the major brands in Croatia?
* What is the market size of Herbal/Traditional Products in Croatia?
* What are the major brands in Croatia?
* Are Ayurvedic or Traditional Chinese Medicine products available in Croatia?

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