Dairy Packaging in Sweden - New Market Study Published

The fading low-carbohydrate high-fat trend is expected to be replaced by increasing demand for more premium positioned and fancier cheeses, such as Castello or Camambert soft cheeses. Consumers are eager for trying new products and even making their own cheese trays, picking different cheese types they could try whilst spending holidays abroad in exotic countries, such as Greece, Spain, Italy or France. The increasing demand for good-quality wines, in combination with increasing availability of information on what cheese types go with what wine types on various webpages and smartphone applications, boosts demand for good-quality cheeses with premium positioning.

Competitive Landscape

The clear market leader is Arla Foods AB with 47% forecast retail volume share in cheese in 2014, followed by Skånemejerier AB, with just 8% share. The main reason for Arla Foods AB’s strong position is that the player offers a wide range of different cheese types, such as Herrgård, Grevé and Präst, in various-sized packs for a reasonable price. The company acquired Milko Ekonomisk Förening in 2013, which made it possible for Arla Foods AB to offer an even wider range of brands and access to more dairy farmers. The company is specifically located in northern Sweden where the competitor Norrmejerier AB has a traditionally strong position. Arla Foods AB has national distribution, whilst for instance Skånemejerier AB is more regional, with a focus on southern Sweden.

Full Report Details at
- http://www.fastmr.com/prod/974922_dairy_packaging_in_sweden.aspx?afid=301

Industry Prospects

The low-carbohydrate and high-fat diet trend is expected to continue to fade, which is even reflected by the decreasing number of appearing debates and recipes with high-fat diets in various magazines. The trend is expected to be replaced by increasing demand for premium and high-quality cheese products in combination with tools, such as smartphone applications, which educate consumers on how to pick various cheese types. This change in trends is expected to result in either a slightly positive development or stagnation in the reduced fat cheese segment, whilst unit prices for cheese are expected to see some growth over the forecast period.

Drinking Milk Products

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