RTD coffee continued its successful development in Russia during 2014, increasing by 11% in off-trade volume and in off-trade value by 15% in current terms. Between 2012 and 2014, RTD coffee in Russia began to record strong growth after a sustained decline lasting for four years between 2009 and 2012. Since the onset of the unstable economic situation which emerged in Russia during 2009, RTD coffee suffered considerable declines in both volume and value terms. The key reason for the onset of these declines was the unpopularity of RTD coffee, which remains a relatively new product in Russia. In addition, many of the leading RTD coffee brands were positioned as high-end beverages and therefore unaffordable for many Russian consumers. Once the economic recession was overcome, however, increasing numbers of Russian consumers became interested in RTD coffee.
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Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Russia with research from Euromonitor's team of in-country analysts.
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If you're in the RTD Coffee industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTD Coffee in Russia?
* What are the major brands in Russia?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Russia?
* Where is ready to drink coffee most commonly consumed?
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