RTD Coffee in Russia - New Report Available

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015


RTD coffee continued its successful development in Russia during 2014, increasing by 11% in off-trade volume and in off-trade value by 15% in current terms. Between 2012 and 2014, RTD coffee in Russia began to record strong growth after a sustained decline lasting for four years between 2009 and 2012. Since the onset of the unstable economic situation which emerged in Russia during 2009, RTD coffee suffered considerable declines in both volume and value terms. The key reason for the onset of these declines was the unpopularity of RTD coffee, which remains a relatively new product in Russia. In addition, many of the leading RTD coffee brands were positioned as high-end beverages and therefore unaffordable for many Russian consumers. Once the economic recession was overcome, however, increasing numbers of Russian consumers became interested in RTD coffee.

Report Overview

Full Report Details at
- http://www.fastmr.com/prod/978164_rtd_coffee_in_russia.aspx?afid=301

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in Russia?
* What are the major brands in Russia?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Russia?
* Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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- Iced/RTD Coffee Drinks Market in West Europe to 2019: Market Guide
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- Iced/RTD Coffee Drinks Market in East Europe to 2019: Market Guide
- Global Iced/RTD Coffee Report 2014 - Comprehensive Analysis of Trends in the Global Iced/RTD Coffee Market Including Long-term Forecasts

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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