Market Report, "Polishes in Austria", published

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015

Modern lifestyles, with a faster pace of life and less free time for daily household chores, are leading to demand for furniture and surfaces in households which are easily maintained. Consumers in Austria are thus increasingly turning to furniture and household surfaces which do not take too much time to clean. In addition, polishes are increasingly considered obsolete cleaning products by many consumers in Austria, since many of the cleaning properties of polishes are nowadays already embedded in other cleaning products.

Competitive Landscape

Erdal remained the leader in polishes in Austria in 2014, with a 40% value share, mostly generated through the good performance of its brands Erdal and Emsal. Whilst Erdal is the leading brand in shoe polish, Emsal is the leading brand in floor polish. These brands benefit from their Austrian roots, as well as their eco-friendly image. In addition, Erdal is known to use only the safest ingredients, which provide specialist care for laminate and parquet floors. In February 2014 the company focused on introducing furniture polish under its brand Frosch. The new product comes under the name Frosch-Holzreiniger, and it is said to contain only natural ingredients, thus following the environmentally-friendly strategy of Erdal.

Full Report Details at

Industry Prospects

Polishes is expected to see negative performance over the forecast period, suffering from the trend towards furniture, footwear and household surfaces which can be easily maintained. With a growing number of busy working people in Austria, the overall demand for greater convenience is expected to continue to be visible in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Austria market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Austria?
* What are the major brands in Austria?
* What are the future prospects for the polishes market?

About Fast Market Research

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You may also be interested in these related reports:

- Polishes in South Africa
- Polishes in Turkey
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- Polishes in Venezuela

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