New Report Available: Wipes in Bulgaria

Wipes continued to grow in 2014 but at a much slower pace compared to the previous years. The key issue in wipes is to balance one’s portfolio. Currently baby wipes are still grabbing all the attention and are possibly even cannibalising other wipes sales. However, there are several smaller wipes categories which are primed for more growth. Those include specialised cosmetic wipes, which also tend to be highly priced and more open to innovation.

Competitive Landscape

Agiva is the number one competitor in wipes; it accounted for 15% of value sales in 2014. The company is a local producer, active in various hygiene categories, but its greatest focus is on wipes. The company offers a value-for-money product in all categories, with prices kept at an affordable level to capture the majority of consumer segments. The Baby Crema line of baby wipes is one of the most widely available, regardless of distribution outlets. Axxon Bulgaria was second with 11% of sales in 2014, whilst Mega Disposables, Lavena and Procter & Gamble Bulgaria rounded out the top five with value shares of 10%, 10% and 7%, respectively. The results of the top five players were such that no changes in rank compared to 2013 happened.

Full Report Details at
- http://www.fastmr.com/prod/978461_wipes_in_bulgaria.aspx?afid=301

Industry Prospects

Sales of wipes are expected to slow down significantly during the forecast period. This will be the result of the quick maturation of baby wipes. Whilst baby wipes are used for various other purposes, the main consumer needs they solve are tied to young children and babies and the demographics do not give reason for optimism. That being said, the key story over the forecast period will be the degree of product development and innovation in smaller categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Bulgaria?
* What are the major brands in Bulgaria?
* What is the biggest category within household care wipes?

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