Away-From-Home Tissue and Hygiene in Turkey - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015

The ongoing increase being recorded in the numbers of Turkish people living in the country’s major urban areas led to more people in spending time outside of the home in Turkey over the course of the review period. Accordingly, towards the end of the review period, more Turkish people preferred dining out than during previous years. Moreover, the rapid increase being recorded in the number of shopping centres in the country has led to major lifestyle changes in urban areas of Turkey. As a result of these trends, AFH tissue and hygiene increased in current value by 8% in 2014.

Competitive Landscape

Ipek Kagit San ve Tic AS maintained its longstanding leadership in away-from-home tissue in 2014 due to its presence in AFH toilet paper, AFH paper towels and AFH boxed facial tissues. The company benefits from its longstanding presence in away-from-home tissue and the very high consumer awareness of its AFH brands. Within AFH paper tableware, Viking Kagit ve Seluloz AS remains a very strong company due to its strong commercial ties with restaurants and cafés. In AFH hygiene, Ontex Tuketim Urunleri San ve Tic AS continued to lead AFH incontinence during 2014 thanks to the high awareness of the company’s products, which derives mainly from its longstanding presence in the category.

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Industry Prospects

Away-from-home tissue and hygiene in Turkey is expected to increase in value at a CAGR of 1% in constant 2014 terms over the forecast period. This growth is expected to be driven mainly by increasing sales of away-from-home tissue. The main reasons for this growth are expected to be the fact that amount of time being spent outside of the home by Turkish consumers is expected to increase over the forecast period due to rapid urbanisation and the anticipated increase in hygiene awareness. In AFH hygiene, value sales are expected to decline at a CAGR of -1% in constant 2014 terms over the forecast period as a result of the fact that incontinence products are expected to become more widely available in retail channels and increasing consumer awareness of the government’s reimbursement scheme for incontinence products purchased through retail channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

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