Dishwashing in Austria: New research report available at Fast Market Research

Dishwashing was influenced by several trends and developments in 2014. On the one hand, the penetration rate of dishwashers in Austrian households is gradually increasing year-on-year, according to Euromonitor International consumer appliances research. Whilst this is attributable to the wide range of dishwashers available on the market, ranging from expensive to rather reasonably-priced models, it can also be ascribed to the increasing awareness of Austrians about the environment, especially with respect to energy and water consumption. Austrians are thus increasingly aware of the fact that investing in a dishwasher can considerably contribute to lower energy and water costs, as well as to lower water consumption, and thus to protecting the environment.

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Competitive Landscape

In 2014 Reckitt Benckiser Austria maintained its leading position in dishwashing, accounting for a 32% value share. The company is able to profit from the strong popularity of its brand Finish in Austria. In addition, the company also focuses on regularly investing in research into and the development of new products, which attracts additional consumers, and this contributed to the company seeing the biggest increase in value share in 2014.

Industry Prospects

Over the forecast period dishwashing is expected to continue to be influenced by the growing environmental awareness of Austrian consumers. It is expected that this trend will positively influence sales of dishwashers in the future, and thus also the demand for dishwashing products. Also, increasing consumer demand for skin-friendly and hygienic products with added features is expected to contribute to the good performance of dishwashing in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Austria market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Austria?
* What are the major brands in Austria?

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