New Market Research Report: Retail Tissue in Finland

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015

Retail tissue sales in Finland were affected by the economic downturn in two ways. Firstly, there was more demand for economy products. This was seen especially in the sales of the largest category, toilet paper, but also in other categories. On the other hand Finns spent more time at home. They were more likely to invite friends over for dinner rather than eat out. This increased amount of time spent at home had a positive impact on sales of decorative products with trendy designs. Design-positioned products with a slightly higher unit prices were especially launched in paper tableware and kitchen towels. Several manufacturers and private label players cooperated with well-known or emerging Finnish designers to compete for sales.

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Competitive Landscape

SCA Hygiene Products Oy Ab leads retail tissue in Finland, accounting for 35% of value sales in 2014. The company’s leading brand, Lotus, has a strong position in tissues, toilet paper and kitchen towel. The product portfolio of Lotus was simplified over the review period. In 2014 Lotus Emilia kitchen towel design competition "empty paper challenge" was very well received and boosted kitchen towel sales. Toilet paper and tissues were less dynamic, as in these categories consumers were seeking economy products.

Industry Prospects

Retail tissue is predicted to grow by a 1% CAGR in total constant value terms over the forecast period. A slowly recovering economy and healthier demand for more premium products will help drive sales. Different areas of the category have different growth prospects: toilet paper growth will be sluggish, while sales of kitchen towel, tissues and paper tableware are expected to see better constant value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Finland?
* What are the major brands in Finland?

About Fast Market Research

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You may also be interested in these related reports:

- Retail Tissue in Italy
- Retail Tissue in China
- Retail Tissue in Switzerland
- Retail Tissue in the Czech Republic
- Retail Tissue in Vietnam

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