"Retail Tissue in the US" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015

The retail tissue category is heavily commodified in many categories. For example, toilet paper, which makes up over half of retail tissue by value and volume, is seen as a necessity by Americans. In the absence of bidets as a substitute, there is no widely used alternative product. As a result, volume growth generally increases commensurate with population growth. Cultural tendencies towards environmental friendliness create a push towards conservation, thus stifling overall volume growth and at the same time supporting growth in the nascent but growing category of recycled toilet paper, which saw a value CAGR of 6% over the review period, the highest growth in the retail tissue category.

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Competitive Landscape

Retail tissue was led by Procter & Gamble in 2014 with a 33% value share. The leading brands of retail tissue are Charmin and Bounty, both manufactured by Procter & Gamble. Charmin specialises in toilet tissue while Bounty specialises in kitchen towels.

Industry Prospects

Retail tissue is expected to see a 1% CAGR in constant value terms between 2014 and 2019, driven by the strength of the kitchen towel and toilet paper categories. Paper tableware, including napkins and tablecloths will see a negative 1% CAGR in constant value terms over the forecast period. Tissues is also predicted to see a negative 1% constant value CAGR. These movements are driven by an overall trend towards substituting paper towels for napkins and other products. Toilet paper is expected to see growth due to an increasing population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in USA market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in USA?
* What are the major brands in USA?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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You may also be interested in these related reports:

- Retail Tissue in Italy
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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