Now Available: Health and Beauty Specialist Retailers in Indonesia

The continuous trend of modern outlets of health and beauty specialist retailers expanding at the expense of traditional ones remained as one of the key trends within the category during 2014. Pharmacies such as Kimia Farma continued to strongly expand during 2013-2014 primarily under the company’s own management or direct investment. Some of the company’s outlets are under franchise and joint businesses. Stronger growth of chained pharmacies and drugstores/parapharmacies are not merely due to strong capital investment, but also their reputation in terms of selling legitimate drugs. Counterfeit medicines and illegitimate drugs are still prevalent in black markets. Their other key advantages are providing health clinic services along with the pharmacies. Both Kimia Farma and K-24 increasingly added clinical services and general practitioners to their pharmacies, therefore providing more comprehensive health services in a single location.

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Competitive Landscape

Kimia Farma Apotek PT continued to maintain leadership in 2014 as the largest health and beauty specialist retailer in terms of revenue with 4% value share. The company is part of Kimia Farma (Persero) Tbk PT, one of the major drugs manufacturers in Indonesia. Kimia Farma Apotek oversees its retail business under the Kimia Farma brand. The company started offering franchise deals in 2011, with current total franchised outlets of 12 stores and majority stores are still directly owned and operated. Kimia Farma has gained consumer trust in terms of selling both OTC and prescription drugs. Moreover, to increase competitive advantage, the chained outlets are increasingly equipped with clinical services and licensed doctors (specialists or general practitioners). The aggressive expansion of Kimia Farma outlets even reached rural areas.

Industry Prospects

The ongoing need for beauty and health products will continue to pave the way for growth of health and beauty specialist retailers in Indonesia especially to the less developed regions. Growing economy and disposable incomes will increase access and affordability of beauty and healthcare products and services. Modern retailers are going to expand at a more robust rate than traditional ones; in fact, licensed, modern pharmacies are going to take over the role of non-licensed drugstores as their prices are becoming more competitive. Government efforts to promote more generic drugs are expected to boost further confidence of consumers to opt for modern drugstores compared to illicit drugs sold at traditional drugstores.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Indonesia with research from Euromonitor's team of in-country analysts.

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