Market Report, "Bleach in Tunisia", published

From: Fast Market Research, Inc.
Published: Sun Apr 12 2015

Bleach continued to see healthy value growth in 2014, posting a rise of 6%. This was due to several factors, such as an increase in the number of manufacturers. Moreover, low-cost bleach is widely available in key distribution channels, thus easy accessibility reinforced growth. Bleach is used for a range of cleaning purposes in Tunisian households, a factor that further supported positive sales.

Competitive Landscape

Ennadhafa SARL led bleach in 2014 with a value share of 54%. The company benefits from strong brand loyalty for its Judy brand. In addition, this domestic company benefits from offering a wide variety of bleach products of good quality at affordable prices. Besides, the company was able to register a seven percentage point rise in share in 2014 due to the strong investment in advertising, with Judy heavily advertised across many radio and television channels.

Full Report Details at

Industry Prospects

The bleach category is predicted to see an increase in the range of products offered; for example, over the forecast period it is expected that more fragrances will be made available in Tunisia. A positive performance is likely given the product type’s popularity in the country and its wide usage as a low-cost alternative to multi-purpose cleaners. Thus, bleach is set to post a 1% volume CAGR and a value CAGR of 2% at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Tunisia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Tunisia?
* What are the major brands in Tunisia?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Tunisia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Bleach in Turkey
- Bleach in Belgium
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- Bleach in the US
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