Toilet Care in Sweden - New Market Study Published

In 2014, there was a growing focus on multifunctional products. This was evident from brand/product names. For example, the rim block brand Cillit Bang Power & Fresh, which claims to be both hygienic and to clean and freshen. Similarly, the toilet liquid Duck Aktiv Gel claims to remove limescale, offer effective cleaning, and to leave a pleasant fragrance/scent. Product launches in toilet care are typically seeking to emphasise their cleaning effectiveness. The Cillit Bang brand is a case in point with the brand using phrases such as "turbo power" to promote its product offering.

Competitive Landscape

SC Johnson Sweden AB was the leader with a retail value share of 49% in 2014. This was an increase of two percentage points on 2013 results. SC Johnson enjoys an established position in toilet care, assuming the role of innovator and driver of value sales growth through new product launches. The company’s WC Duck and Mr Muscle brands are widely available and recognisable, and command the loyalty and respect of Swedish consumers.

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Industry Prospects

Ease of use, convenience, effectiveness and multifunctional will remain buzz words in toilet care over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Sweden?
* What are the major brands in Sweden?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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