Laundry Care in Bosnia-Herzegovina - New Market Report

From: Fast Market Research, Inc.
Published: Mon Apr 13 2015

After most key players introduced concentrated powder detergents in 2013, a format that is aimed at replacing the largest laundry care category, standard powder detergents, a growing number of consumers continues to shift to the new format. This is a transitional period and the marketing of standard powder detergents is expected to be absent over 2014-2019.

Competitive Landscape

Procter & Gamble, Saponia and Henkel led laundry care sales in Bosnia-Herzegovina during 2014 with respective value shares of 31%, 25% and 17%. All these players market a wide range of laundry care products and are present in all major retail chains. What separates these players from other category players is advertising and innovation activity.

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Industry Prospects

The shift from standard to concentrated products will continue being the strongest factor affecting laundry care in Bosnia-Herzegovina over the forecast period. This means value sales are likely to grow while volume sales will decline, as the concentration level of the average laundry care product increases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Turkey
- Laundry Care in Lithuania
- Laundry Care in Russia
- Laundry Care in Morocco

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