New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[ClickPress, Mon Apr 13 2015] Cotton wool/buds/pads are considered basic products in most households, which explains why the category is somewhat less vulnerable to macroeconomic factors. Therefore, the economic recession that Spain experienced from 2008 onwards had a milder effect on this category. In fact, in 2014 cotton wool/buds/pads in Spain witnessed a similar performance compared to the previous year and to the review period as a whole, growing by 2% in both volume and value terms.
The fact that consumers demanded basic references enabled private label to gain ground over the review period, to reach a total value share of 59% in 2014. In addition, private label was the fastest-growing player in 2014, with sales rising by 4%. In a mature industry with such low levels of innovation, consumers remained content with the quality and lower prices of retailersí private label products.
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The use of cosmetics and make-up among Spanish women is expected to continue growing over the forecast period, which will also underpin sales of cotton wool/buds/pads. With economic difficulties projected to remain present in Spaniardsí lives over the next two or three years, consumers are likely to continue seeking affordable and basic products for applying or removing make-up, to the detriment of more expensive alternatives, such as cosmetic wipes or cleansing foams and liquids.
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Spain with research from Euromonitor's team of in-country analysts.
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The Cotton Wool/Buds/Pads in Spain market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
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