Digestive Remedies in Turkey - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Apr 13 2015

With rising education levels among Turkish parents and increasing availability of medicines, the preference for traditional homemade digestive remedies has been decreasing in Turkey. Improving childcare education and awareness results in Turkish parents increasingly preferring to use paediatric digestive remedies for their children, which positively affects the overall performance of digestive remedies.

Competitive Landscape

Bayer Türk Kimya continues to lead digestive remedies with a 76% value share in 2014, due to the high recognition of its brands, namely Rennie and Talcid, which have 46% and 31% value shares, respectively. Nevertheless, both brands’ sales are decreasing in 2014 due to the increasing consumer preference for Rx products. Turkish consumers’ enthusiasm for spending decreases as a consequence of the bleak macroeconomic picture in the country. Most consumers switch to Rx products such as antiulcerants, which is believed to be more effective than their OTC counterparts.

Full Report Details at
- http://www.fastmr.com/prod/972536_digestive_remedies_in_turkey.aspx?afid=301

Industry Prospects

Overall, digestive remedies is expected to register a value CAGR of 4% at constant 2014 prices, over the forecast period, which is significantly higher than the negative review period CAGR of 4%. The main impetus behind the better performance will be the new OTC regulation which is expected to be enacted in 2015-2016. With the new regulation, increasing numbers of products will switch from Rx to OTC which will bolster the forecast growth of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Turkey?
* What are the major brands in Turkey?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

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You may also be interested in these related reports:

- Digestive Remedies in Israel
- Digestive Remedies in Japan
- Digestive Remedies in Saudi Arabia
- Digestive Remedies in the United Kingdom
- Digestive Remedies in Belgium

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