Toilet Care in Peru - New Market Study Published

Peru has one of the lowest per capita expenditure on toilet care in value terms in 2014, according to Euromonitor International’s estimates. Low and low-middle-income households in Peru typically rely on affordable substitutes, such as bleach and diluted powder detergents to clean and disinfect bathrooms. Given the slower rate of growth in the Peruvian economy in 2014, middle-income consumers decreased their demand for specialised toilet care products, while others switched to more affordable brands or alternatives like bleach. As a result, current value sales rose by 6% in 2014, compared with an 8% increase in 2013.

Competitive Landscape

Intradevco Industrial leads toilet care in 2014, with a 36% retail value share, followed by multinationals SC Johnson & Son del Perú SA (21%) and Reckitt Benckiser Perú SA (19%). The leading player benefits from the good reputation of its Sapolio brand, which is well-known in several home care categories. Sapolio offers affordable prices and relies on strong distribution reach.

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Industry Prospects

Toilet care is estimated to grow by a 5% value CAGR at constant 2014 prices over the forecast period, in line with the review period performance. Rising disposable income will encourage middle-income consumers to trade-up to specialised toilet care products. However, other consumers will prefer to use their improved budgets on other home care types, such as laundry care and surface care, which some perceive to be more important.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Peru market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Peru?
* What are the major brands in Peru?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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