"Cough, Cold and Allergy (Hay Fever) Remedies in Croatia" Published

Besides the threats from other consumer health segments, cough, cold and allergy (hay fever) remedies suffered from a relatively mild winter which affected the number of coughs and colds. Apart from that, the vaccination policy of the government, which is aimed at the elderly, also contributed to the general health of Croatians during the winter.

Competitive Landscape

Relentless advertising ensures Coldrex continues to lead cough, cold and allergy (hay fever) remedies, with the brand recording a value share of 19% in 2014. This allows the brand’s owner, GlaxoSmithKline, to maintain its lead by selling only one brand. The second most important brand is Maxflu, which is manufactured by local player Pliva Hrvatska and recorded a value share of 14% in 2014. Pliva Hrvatska, thanks to the addition of eighth-ranked brand Bisolex, remains closely behind the leading player after being over-taken in 2011.

Full Report Details at
- http://www.fastmr.com/prod/974588_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=301

Industry Prospects

Herbal/traditional cough, cold and allergy (hay fever) remedies accounted for 26% of value sales in 2014. Euromonitor expects this format to increase in importance over the forecast period, though growth will remain slow. The reason for this is that herbal/traditional cough, cold and allergy (hay fever) remedies usually cost more and have a slower/milder impact on consumers. Croatians want to see immediate results from their purchased products and are thus more inclined to buy products with stronger and faster results.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
* What are the major brands in Croatia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?



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