Chocolate Confectionery in Hong Kong, China - New Report Available

From: Fast Market Research, Inc.
Published: Mon Apr 13 2015

With stable income, better knowledge of chocolate and extensive international travel, Hong Kong consumers began to develop a more sophisticated taste for chocolate. For sophisticated consumers chocolate is no longer a confectionery of mass consumption. Instead, it is seen as a symbol of status. This is vindicated by the rapid expansion of Godiva Chocolatier and the strong growth in performance registered by Ferrero Rocher and Lindt & Sprüngli in Hong Kong.

Competitive Landscape

Ferrero Asia Ltd led value sales with a share of 31% at the end of the review period thanks to strong brands such as Ferrero Rocher, Kinda Bueno and Kinda Chocolate. They have been present in Hong Kong for years and enjoy strong brand recognition across the city. While Ferrero Rocher is premium chocolate with elegant packaging that is perfect for gifting, Kinda is a mass chocolate brand riding a fine balance between quality and price. The former is one of the gift favourites for special occasions such as Chinese New Year while the latter is a popular snack option. Besides, while being the market leader in 2014, Ferrero Asia Ltd also witnessed the largest increase in value sales that year, jumping from HKD514 million in 2013 to HKD571 million in 2014. This strong performance is helped by Ferrero’s extensive sales network and constant marketing campaigns.

Full Report Details at

Industry Prospects

Confectionery chocolate is expected to register a CAGR of 5% over the forecast period with bagged selflines/softlines and boxed assortments leading the charge. The influx of mainland tourists is likely to provide the growth of momentum as boxed chocolate is one of the favourites for gifting. Bagged selflines/softlines is also likely to register a strong performance because it contains independent packs that enable consumers to share. Bagged selflines/softlines allows later consumption if consumers are unable to finish the product in one go.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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- Chocolate Market in Hong Kong to 2017
- Packaged Food in Hong Kong, China
- The Future of the Confectionery Market in the Netherlands to 2019

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