Bleach in Pakistan - New Market Report

Consumers continue to use bleach despite its harmful effects. Bleach is mainly used for surface cleaning and as a laundry aid. Consumers continue to prefer it as it is cheaper than other specialised cleaners. Moreover, house maids availability is also common in Pakistan and which will help

Competitive Landscape

Reckitt Benckiser Pakistan Ltd continues to lead the bleach category with a value share of 65% in 2014, with its flagship brand Robin which is well known among consumers. Peridot Products Ltd holds a value share of 20% with its brand Kiwi Kleen. These companies lead due to their longstanding presence - consumers are well aware of their products and rely on them for their needs.

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Industry Prospects

Bleach is expected to grow at a value CAGR of 5% at constant 2014 prices to reach PKR9 billion during the forecast period. Consumers are expected to continue to use bleach for cleaning surfaces and for laundry care. This will result in continued growth during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Pakistan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Pakistan?
* What are the major brands in Pakistan?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Pakistan?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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