Report Published: "Breakfast Cereals in Indonesia"

Breakfast cereals manufacturers continued targeting middle- to upper-income consumers during 2014. Because consumers continued to perceive breakfast cereal products as premium products, they gained more attention from Indonesians consumers. The rising popularity of Western culture in Indonesia, and the growing awareness of healthy lifestyles aided the solid growth of breakfast cereals in Indonesia during the review period. Consumers believe that, despite the high unit price, breakfast cereals offer greater benefits for their physical health.

Competitive Landscape

With few competitors, Nestlé Indonesia continued to lead breakfast cereals with a value share of 58% in 2014. The company dominated the category with its wide brand portfolio, including Koko Krunch and Milo – the two leading brands in children’s breakfast cereals – and Nestlé Corn Flakes, the leading brand in flakes. Consumers perceived Nestlé Indonesia’s brands of breakfast cereals as high quality products at affordable prices. Most consumers in Indonesia consider Nestlé’s cereals to be a highly suitable meal for their family, specifically, their children.

Full Report Details at
- http://www.fastmr.com/prod/974741_breakfast_cereals_in_indonesia.aspx?afid=301

Industry Prospects

The rising popularity of Western lifestyles and the need for more practical ways of serving and eating meals will continue to drive demand of breakfast cereals over the forecast period. The category is expected to register a CAGR of 10% in constant value terms. The growth will also be highly influenced by the diverse use of cereals, particularly RTE cereals in Indonesia. In addition to cereals for breakfast, cereals namely Koko Krunch and Nestlé Corn Flakes will gain more popularity as convenient snacks and main ingredients in homemade cookies. In addition, breakfast cereals, specifically hot cereals are expected to post solid growth given that Indonesian consumers are looking to achieve healthier lifestyles over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- The Future of the Bakery & Cereals Market in the United Arab Emirates to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Argentina to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Chile to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Bulgaria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape