"Contact Lenses in Thailand" is now available at Fast Market Research

A significant proportion of contact lenses purchased in Thailand are used purely for cosmetic purposes. Even though consumers run the risk of contracting eye infections due to the incorrect use of contact lenses, many young Thai people are willing take this risk to look trendier and feel better about themselves. By the end of the review period, spectacles were being perceived as very old-fashioned by the majority of Thai people. Furthermore, contact lenses obviate concerns about losing or breaking spectacles. Wearing contact lenses often makes consumers feel more comfortable about conducting activities such as working out in the gymnasium and playing sport. High growth in demand for contact lenses towards the end of the review period was a demonstration of the shifting away from spectacles towards contact lenses for both cosmetic and vision correction purposes among the entire population.

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Competitive Landscape

Bausch & Lomb (Thailand) Co Ltd remained the leading player in contact lenses in Thailand during 2013 with a 24% value share. The company offers a wide range of products under its brands Bausch & Lomb, PureVision, SofLens Daily and ReNu. During the review period commonly company appointed the popular Thai television actor Nadech Kugimiya as a brand ambassador, which attracted plenty of attention to the brand, especially among younger Thais, encouraging them to switch to the company’s brands. In addition to this celebrity endorsement, the company also regularly offers its products under special promotions in a bid to stimulate sales. For instance, the company offers attractive three gifts to those purchasing Bausch & Lomb SofLens products in multipacks as well as offering one box of contact lenses free to those purchasing three boxes at full price.

Industry Prospects

Contact lenses is expected to register positive growth in Thailand over the forecast period. Contact lenses is an eyewear category which maintains strong growth potential as the adoption rate of contact lenses remains low in the country. Many Thai people with eyesight problems still rely on spectacles, in particular middle-aged and elderly people. Many older Thai people are afraid of using contact lenses because of the hassles involved with keeping clean, the feeling that they are wasting of money because of the fact that the most popular types of contact lenses are disposable and the false perception that wearing contact lenses may result in negative side effects for their eyesight and I health over the longer term. For these reasons, using professional opticians to educating people and providing them with the right information on how to use and how to take care of contact lenses may be one way of correcting the erroneous perceptions surrounding the use of contact lenses and, eventually, stimulate demand for contact lenses in Thailand.

Report Overview

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