Just Published: "Incontinence in Chile"

From: Fast Market Research, Inc.
Published: Mon Apr 13 2015

Incontinence recorded dynamic volume and value growth in 2014 due to the increasing visibility of these products on retail shelves. Consumers now have much easier access to incontinence products through modern grocery retailers channels such as supermarkets. In addition, demographic changes coupled with the decreasing stigma surrounding incontinence products resulted in a higher proportion of mature and increasingly active elderly Chilean people taking advantage of incontinence products.

Competitive Landscape

Kimberly-Clark Chile SA led incontinence products in 2014 with a 38% value share through its brands Poise and Plenitud. Second position, meanwhile, was held by domestic company CMPC Tissue with a 30% value share through its brands Cotidian and Ladysoft Confidence. Wal-Mart Chile and SCA Chile were in third and fourth positions, respectively.

Industry Prospects

Sales of incontinence products are expected to benefit from ongoing demographic changes in Chile during the forecast period. In addition, as purchasing power continues to increase and economic stability improves, it is expected that more of Chile’s senior citizens will find themselves in a stronger economic position.

Full Report Details at
- http://www.fastmr.com/prod/978257_incontinence_in_chile.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Chile?
* What are the major brands in Chile?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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