Market Report, "Coffee in Hong Kong, China", published

Consumer interest in coffee continued to rise in Hong Kong, China in 2014. Despite, traditionally, being a tea drinking country, it has seen an increasing number of cafés, coffee specialists and premium coffee brands that target the growing group of sophisticated consumers. Coffee drinking is a sign of international integration, especially among the younger population.

Competitive Landscape

Nestlé Hong Kong is the leading player in coffee, with an off-trade volume share of 46% in 2014. Nescafé is widely known and it has become a household name for hot coffee in Hong Kong, China, while Nespresso is also popular. As such, the company is ranked third in fresh coffee and first in instant coffee. Furthermore, Nestlé Hong Kong dominated fresh ground coffee pods with an outstanding share of 88% in off-trade volume terms, thanks to strong marketing activities and a wide distribution network for its coffee pod machines.

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Industry Prospects

Coffee is expected to grow by a 3% off-trade volume CAGR over the forecast period. Growth is predicted to slow down due to maturity, but remain healthy thanks to the rising coffee culture. This will result in people consuming more coffee, both at home and in foodservice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Hong Kong, China?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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