"Home Insecticides in Chile" Published

During 2014, spray/aerosol products dominated overall home insecticides with 87% share of category value sales, driven by dual-use insecticides used in the home and in the garden. The overall Chilean consumer trend is the preference for products which simplify home care as one- and two-person households grow in numbers and busier lifestyles take over, especially full-time employment for women.

Competitive Landscape

SC Johnson & Son Chile continued leading home insecticides in Chile in 2014, recording a retail value share of 56%. The company’s strong flagship brand Raid alone reached this 56% share in value whilst the Baygon brand accounted for a marginal value share of less than 1%.

Full Report Details at
- http://www.fastmr.com/prod/977770_home_insecticides_in_chile.aspx?afid=301

Industry Prospects

Home insecticides will perform at moderate growth over the forecast period, with the category projected to see a value CAGR of 3% at constant 2014 prices. This forecast constant retail value growth within the category is lower than the review period CAGR of 9%. Spray/aerosol insecticides will probably remain the most popular format.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Chile market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Insecticides in Chile?
* What are the major brands in Chile?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Chile?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Insecticides in Hungary
- Home Insecticides in Turkey
- Home Insecticides in Venezuela
- Home Insecticides in Egypt
- Home Insecticides in Japan