Report Published: "Wipes in Greece"

There were no developments in wipes over the past two years, and this restricted growth in sales. Maturity is a key obstacle to growth for baby wipes, which is the largest category within wipes in Greece, while other wipes types suffer from a lack of investment and innovation which could stimulate consumer interest. Manufacturers realised the limited growth potential of wipes in Greece and amidst the recession that resulted in companies employing consolidation strategies and focusing on their most established brands and products, investment in wipes stagnated.

Competitive Landscape

With a strong presence across personal wipes Mega Disposables was the leading player with a 26% value share in 2014. The company’s share increased by one percentage point partly due to the performance of baby care and partly due to the relaunch of Pom Pon which saw a rise in share by 0.1 percentage points.

Full Report Details at
- http://www.fastmr.com/prod/978468_wipes_in_greece.aspx?afid=301

Industry Prospects

As a result of lack of investment, wipes is set to register negative growth in Greece over the forecast period. Home care wipes and floor cleaning systems is likely to post steeper declines than personal wipes as these products so far failed to establish a consumer base in Greece.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Greece market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Greece?
* What are the major brands in Greece?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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