Nappies/Diapers/Pants in Bulgaria - New Market Report

Nappies, diapers and pants recorded stagnant current value growth in 2014 compared to the current value CAGR of 2% seen over the review period. Products are traditionally of high value and often considered too expensive for the majority of lower-income consumers; however, increasing unit prices and a growing middle-income segment have managed to maintain a positive trend. On the other hand, due to constrained spending amongst many consumers, reusable diaper products are making a strong comeback. Various quality brands are being made available in well-respected and trusted retail outlets. More than that, many consumers are not entirely unfamiliar with the reusable diapers concept and when offered good-quality local or imported reusable products they are likely going to switch if the economic incentive is clear.

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Competitive Landscape

The number one player in nappies/diapers/pants is Procter & Gamble Bulgaria. The company commands a 52% share of total value sales, with BGN17 million in sales recorded by its Pampers brand. Customer loyalty is very high for Pampers and its brand equity guarantees it the dominant spot for years to come.

Industry Prospects

Reusable diapers will grow big in Bulgaria over the forecast period. We can expect quality products and strong brands to be developed, as important players are already present. Culturally, many consumers will prefer reusable diapers, whilst ecological concerns about diaper waste will also play a part in attracting higher-income urban consumers. Despite this, disposable diapers/nappies and pants are not likely to take a big hit, as reusable products will appeal to previously passive consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Bulgaria?
* What are the major brands in Bulgaria?

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