"Nappies/Diapers/Pants in Pakistan" now available at Fast Market Research

Increases in disposable income levels and consumer acceptance all branded products were the key growth drivers for nappies/diapers in 2014. Many consumers switched and converted from traditional alternatives due to increased awareness of products. Companies marketing and awareness efforts played an important role. Use of traditional alternatives is now considered a backward approach in urban areas. However, consumers in rural areas continue to use traditional alternatives as they are much cheaper than branded products.

Competitive Landscape

Procter & Gamble Pakistan (Pvt) Ltd led the market with a value share of 73% in 2014 due to the success of its flagship brand Pampers. Its success can be judged by the fact that the brand name is synonymous with nappies/diapers in the country. High product quality, brand image and wide availability allowed the brand to maintain a firm position in the market.

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Industry Prospects

Nappies/diapers market is expected to generate higher sales growth as per capita and household income increases. The increased consumer awareness will also play a key role in the development of the market. Increasing urbanisation and growth in the number of working women will also help in drive growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Pakistan?
* What are the major brands in Pakistan?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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