Newly released market study: Nappies/Diapers/Pants in Colombia

From: Fast Market Research, Inc.
Published: Tue Apr 14 2015

In 2014, nappies/diapers/pants continued with a positive performance, recorded 6% volume growth, but this was slower than the CAGR of 11% over the review period. This slowdown indicated the category was maturing as these products had previously observed a rapid increase in penetration rate, boosted by the development of mid-priced goods as well as an improvement in income levels. In 2009, the penetration rate for babies aged up to 12 months was 33%, and during the following five years this increased by 25 percentage points.

Competitive Landscape

In 2014, the local brand Winny from Tecnoquímicas continued to strengthen its position within nappies/diapers/pants and recorded a 49% value share, 10 percentage points more than in 2010. Intense advertising campaigns in the mass media, constant innovation and a strong distribution network that allows it to reach both modern and traditional retailers are the key factors behind the strong performance of the company and its brand.

Full Report Details at

Industry Prospects

It is predicted that during the forecast period, volume sales of nappies/diapers/pants will grow at a CAGR of 5%, which is lower than the CAGR of the review period. Lower expected growth is due to an expected decline in the birth rate and the population aged under three, which over the forecast period as a whole is set to decline by 2%. This will be somewhat offset by rapid growth in the penetration rate of these products. It is expected that by the end of the forecast period, 75% of children aged under 12 months will use nappies. Growth will continue to be driven by junior and standard nappies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Colombia?
* What are the major brands in Colombia?

About Fast Market Research

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