Bleach in Finland - New Market Research Report

Bleach did not see active advertising and marketing campaigns in 2014 and new product development remained rather absent. In fact, the category suffers from an old-fashioned image and consumers fear bleach to be bad for the environment. In addition, the success of private label hampers the value growth potential and intensifies competition as branded products continue to lose sales.

Competitive Landscape

Colgate-Palmolive Co continued to be the clear category leader with a 50% of value share in 2014. The company’s position is due to its well-known Klorin brand, which has a good selection of bleaches for different cleaning needs, such as bleaches meant for toilets. In addition, the Klorin brand enjoys excellent distribution and prime shelf positioning.

Industry Prospects

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Bleach is a mature category in Finland and few marketing activities and product launches are expected to take place over the forecast period. Bleach also faces increasing competition from other home care products, such as surface care and laundry care, which promise consumers efficient results. In addition, bleach continues to be viewed as somewhat harmful for the environment and this too will continue to deter consumers away from it.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Finland market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Finland?
* What are the major brands in Finland?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Finland?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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