"Retail Tissue in Estonia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

2014 saw improvement in sales of retail tissue in both value and volume. Main contributor to the latter’s growth was greater preference for products with higher number of layers; such products also weigh more. Value growth was supported by shift towards expensive products. Since living standards improved, consumers expected better quality from tissue products. However, as the consumption of retail tissue products (especially toilet paper) was already very high, improvement was not very high and there were already signs of maturity.

Competitive Landscape

SCA Hygiene Products continued to lead retail tissue sales with a value share of 28% in 2014. The company has wide coverage across various tissue areas. Company offers its products under Zewa brand which is highly popular thanks to its perceived quality. Antalis AS followed with a value share of 23% in 2014. The company provides popular Lambi and Serla brands which received strong promotion. Third player was another international company, Kimberly-Clark.

Full Report Details at
- http://www.fastmr.com/prod/978367_retail_tissue_in_estonia.aspx?afid=301

Industry Prospects

Retail tissue volume and value sales are expected to see a moderate growth over the forecast period. However, as it is already mature, volume growth will remain lower than value growth. Nevertheless, companies will continue to try to boost sales through innovations and an increase in living standards would support growing consumption. After all, since tissue products play a crucial role in Estonians’ hygiene habits and households, notable decline in consumption is very unlikely.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Estonia?
* What are the major brands in Estonia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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You may also be interested in these related reports:

- Retail Tissue in Italy
- Retail Tissue in China
- Retail Tissue in Switzerland
- Retail Tissue in the Czech Republic
- Retail Tissue in Vietnam

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