"Sanitary Protection in Lithuania" is now available at Fast Market Research

More favourable economic conditions and improving consumer purchasing power benefited sanitary protection in 2014. Women were willing to pay more for better quality sanitary protection and focused more on the structure and naturalness of the product. The increasing health and wellness trend influenced sales of sanitary protection and ecological products showed moderate growth in 2014.

Competitive Landscape

Procter & Gamble was the leading player in 2014 with a retail value share of 52%. The company is represented by the Always, Naturella, Discreet and Tampax brands, which are well known in Lithuania. Always, which accounts for more than half of the company’s retail value sales, is the most popular brand within sanitary protection, which enjoys wide availability across the country, a loyal consumer base and high brand awareness among Lithuanian women. However, with rising concerns regarding the towels’ naturalness (some consumers complained about plastic-based towels), value sales of Always decreased by 1% in current terms in 2014. However, for the same reason its other well-known brand Naturella recorded an increase of 11% in retail value terms in 2014.

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Industry Prospects

Over the forecast period sanitary protection is set to benefit from a more favourable economic climate accompanied by increasing purchasing power, which should shift consumers towards higher quality products. Meanwhile, companies are expected to respond by initiating new product launches containing various extra benefits. Ecological and natural products are set to see an increase in demand with women paying more attention to their health over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Lithuania market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Lithuania?
* What are the major brands in Lithuania?

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