Laundry Care in Argentina - New Study Released

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

The economic crisis strongly impacted demand for laundry care during 2014. The fall in purchasing powers played a very negative role, with volume sales falling by 8%, despite current value growth of 30% and sales reaching ARS8,375 million.

Competitive Landscape

Unilever de Argentina led sales of laundry care with a retail value share of 64% in 2014. The wide variety of brands, continuous innovation and new product launchings resulted in a leading position for this company. The brands Ala, Skipe, Drive, Comfort and Vivere are well positioned and have a long history in the country.

Full Report Details at

Industry Prospects

Over the forecast period, demand for laundry care products is expected to remain stable, with a stagnant performance in terms of volume sales. This low dynamism is mainly explained by the expected replacement of standard powder detergents with standard liquid detergents in the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Argentina market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Argentina?
* What are the major brands in Argentina?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Turkey
- Laundry Care in Lithuania
- Laundry Care in Russia
- Laundry Care in Morocco

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »