Bleach in Lithuania - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

Bleach in Lithuania experienced a decrease in demand over 2014 with people using multifunctional laundry care products as a substitute. The main reason for the category’s decline is increasing availability of laundry detergents which contain bleaching agents that are perceived to be a better solution due to better colour saving of apparel. Due to declining demand, producers of bleach have been abandoning the market with only a few companies remaining in Lithuanian bleach.

Competitive Landscape

The Procter & Gamble Co is the largest market player in bleach with a retail value share of 51% with sales of LTL3 million in 2014. The company owns Ace brand, which is perfectly known to Lithuanian people due to the company’s intensive investments in marketing and advertising activities which took place before the review period and helped to build strong brand awareness amongst Lithuanian consumers. Even though the company stopped advertising Ace brand in Lithuania, people are well familiar with this brand, which became associated with the bleach concept in the country.

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Industry Prospects

Over the forecast period bleach in Lithuania is set to experience harsh competition coming from laundry care products which contain bleaching agents and there will be a decreasing number of people consuming bleach in their households. A huge role in the pessimistic prospects will be played by increasing consumer interest in environmental problems, as bleach with chlorine will face a decline in sales due to its harmful features.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Lithuania market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Lithuania?
* What are the major brands in Lithuania?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Lithuania?

Reasons to Get this Report

About Fast Market Research

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You may also be interested in these related reports:

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