New Market Research Report: Thailand Consumer Electronics Report Q2 2015

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

In 2014 political uncertainty and baht depreciation were a drag on spending growth , resulting in uneven growth as the computer hardware and AV segments contracted, but handset sales continued to grow . However, this pattern is forecast to change as the economy strengthens from 2015 , and we expect a revival in PC sales, while at the same time the smartphone market is expected to slow as a result of saturation and price erosion. There will also be trends across market segments, for instance, we expect d emand will be boosted by price competition between vendors, with a number of global vendors targeting the market for growth, as well as operator investment in data network expansion and digital TV migration. Over the medium term our outlook for consumer electronics spending is positive as incomes rise, and the declining price of devices in key product categories will ensure the market continues to grow.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: USD2.95bn in 2014 to USD3.17bn in 2015, an increase of 7.6%. Tablet sales are booming, but there will also be a boost to notebook sales as a result of deferred purchases during 2014.

AV Sales: USD1.55bn in 2014 to USD1.66bn in 2015, an increase of 6.8%. The AV market declined 2012-2014 as a result of TV market saturation, price erosion, digital camera cannibalisation by smartphones, and most recently political unrest, but fortunes are expected to improve in 2015.

Handset Sales: USD3.42bn in 2014 to USD3.48bn in 2015, an increase of 1.7%. After a boom in handset market value 2011-2014 growth is set to slow as smartphone market saturation approaches and price competition intensifies.

Key Trends & Developments

BMI has been highlighting the potential impact of the international expansion of Chinese smartphone vendors since 2012, and after making headway in 2014, we expect the trend to continue into 2015. Huawei was aiming for a market share of 5% in 2014 - and hopes to...

The Thailand Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Thailand.

BMI Research's Thailand Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Thailand.

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