Market Report, "Laundry Care in Tunisia", published

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

Laundry care saw healthy value growth in 2014 thanks to new product developments. In fact, innovations such as new-generation liquid tablet detergents increased demand within this emerging product category. Besides, specific categories continued to show good volume and value growth including standard powder detergents.

Competitive Landscape

Henkel-Alki Tunisie led sales within laundry care in 2014 with a 46% value share, achieved primarily through its Nadhif brand range and its leading brand, Dixan. Moreover, Henkel-Alki is a leading player in terms of innovation in many product categories, such as laundry detergents. It continuously seeks to develop the performance of its products.

Full Report Details at

Industry Prospects

Laundry care is expected to register a value CAGR of 5% at constant 2014 prices over the forecast period, which is lower than the review period constant value CAGR of 6%. This category is not only affected by the high inflation rate and the price increase of the most essential product, but also by informal trade that continues to weaken Tunisian economic growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Tunisia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Tunisia?
* What are the major brands in Tunisia?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Turkey
- Laundry Care in Lithuania
- Laundry Care in Russia
- Laundry Care in Morocco

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