"Away-From-Home Tissue and Hygiene in Latvia" Published

The performance of the category is aligned with overall economic activity and fluctuations in purchasing power. The horeca sector is the most sensitive to changes in economic activity; however, it also accounts for the largest share of total value sales. Accordingly, 2014 was another year of healthy recovery for the Latvian economy, and increased optimism led to growth in away-from-home tissue and hygiene as consumers visited catering venues more often.

Competitive Landscape

SCA Hygiene Holding remained the most influential player within AFH tissue and hygiene in Latvia in 2014. The company’s success can be explained by its well developed and globally recognised brand Tork. It is widely available throughout the Latvia, as wholesalers and distributors appreciate the demand for the brand. In 2014, Tork expanded its product range by adding Lotus Professional products, all of which adopted the Tork brand name. Other brands popular among businesses include Grite by Grigiskes AB and Katrin by Metsä Tissue Oyj.

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Industry Prospects

Away-from-home tissue and hygiene products are predicted to register stable growth over the forecast period, in line with growth in the economy. The improving situation will result in higher disposable incomes, which will result in changing habits as people will tend to enjoy themselves more by going to restaurants, shopping malls etc on a regular basis. Also, new establishments will be developed due to growing optimism, which will create even higher demand for AFH tissue and hygiene products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Latvia?
* What are the major brands in Latvia?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

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