"Incontinence in Mexico" Published

In the past, light incontinence used to have the same branding as moderate/heavy incontinence; Tena, Depend and Affective. However, during 2014 a trend toward rebranding towels and liners was observed. This is to dissociate some light products from severe incontinence that might make consumers feel embarrassed or even old and ill. An example of a brand following this trend was the recent introduction of Affective Liberty (by Productos Internacionales Mabe). Even though the package still mentions Affective as a parent brand, it is printed in small typography making sure that only "Liberty" stands. The brand targets women and includes towels and liners. A similar strategy was observed with Depend Femenine and Diapro Armony (by Kimberly-Clark), where the parent brand is not enhanced at the same level as "Femenine" and "Armony".

Competitive Landscape

In 2014, SCA Consumidor México led incontinence in 2014 with 44% share with Tena. Ranked second was Kimberly-Clark with 28% share with the Depend and Diapro brands. Both companies have strong distribution networks and a wide incontinence portfolio.

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Industry Prospects

Incontinence’s performance would continue to be influenced by population growth of 65 years plus that would increase by around 4% per year going from 8 million people in 2014 to 10 million in 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Mexico?
* What are the major brands in Mexico?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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