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[ClickPress, Fri Apr 17 2015] Cotton pads are taking market share from de-make up facial wipes. In value terms, cotton pads is for the third consecutive year the largest area within cotton wool/buds/pads. Pads performed better in volume, yet in value their growth was hindered by the readiness of consumers to trade down to private label due to the extensive use of discounting to boost sales.
Mega Disposables remained the leading player in cotton wool/buds/pads in 2014 with a 17% value share. In 2014 the company’s share remained stable amidst the good performance of its Pom Pon brand which in line with aggressive marketing activities such as discounting and a rebranding process managed to sustain its market share within cotton pads.
The maturity of the category, combined with the economic crisis, suggest that cotton wool/buds/pads is unlikely to record positive growth during the forecast period. Greek consumers will continue to sacrifice brand loyalty in favour of low unit prices and this is likely to have a significant impact on value share.
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Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Greece with research from Euromonitor's team of in-country analysts.
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If you're in the Cotton Wool/Buds/Pads industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Greece market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
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* What are the major brands in Greece?
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