Away-From-Home Tissue and Hygiene in the US - New Market Research Report

Away-from-home tissue and hygiene in the US is consolidated among a few multinational corporations, specifically Kimberly-Clark Professional, Georgia-Pacific and SCA. While these three corporations have more or less established their niches in the US, large parts of the Americas still have nascent away-from-home markets just waiting to be taken up by the big players. Thus, the focus has shifted away from the US category and towards the developing markets where growth will come much easier. However, this does not mean that the US category will be ignored – it means there will be grounds for category innovation. One of the big moves currently being made is a push towards premiumisation. Industry opinions are mixed, but the process of developing and selling premium product packages is already under way.

Competitive Landscape

The leading companies present in retail tissue channels are also present in away-from-home products. Georgia-Pacific and Kimberly-Clark both operate commercial business segments, which sell to the away-from-home distribution channels. Both companies also provide proprietary dispensing systems in many instances. Manufacturers have increasingly sought to leverage the equity of their respective retail brands in some AFH products. For example, the AFH toilet paper for Kimberly-Clark Professional is branded as Kleenex Cottonelle and Scott, while Georgia-Pacific Professional utilises the Brawny brand for some of its commercial paper towels.

Full Report Details at
- http://www.fastmr.com/prod/978197_awayfromhome_tissue_and_hygiene_in_the_us.aspx?afid=301

Industry Prospects

The AFH category in the US is very mature. While new businesses and foodservice outlets are being opened every day, the infrastructure for away-from-home tissue and hygiene is fully developed. As a result, there is no easily exploitable growth in the US category, and thus limited incentive for manufacturers. Consequently, it is expected that growth will come simply as a result of population growth and economic recovery and development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in USA market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Away-From-Home Tissue and Hygiene in Chile
- Away-From-Home Tissue and Hygiene in China
- Away-From-Home Tissue and Hygiene in Turkey
- Away-From-Home Tissue and Hygiene in Spain
- Away-From-Home Tissue and Hygiene in Ecuador