New Market Report: Wipes in Israel

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015

Home care wipes and floor cleaning systems recorded strong growth in 2014 as consumers preferred using cleaning wipes to other methods due to the added convenience. As these cleaning wipes are disposable and self-contained, consumers do not need to use additional sprays or even dry the surfaces that have been cleaned.

Competitive Landscape

Hogla-Kimberly's Huggies brand led sales in wipes in 2014 with a 23% value share. This was due to parents' trust in the Huggies brand baby care products, as well as the high rate of consumption of wipes, as babies need to be cleaned multiple times a day.

Full Report Details at

Industry Prospects

The wipes category recorded value growth of 5% in 2014 in constant value terms, a six percentage point increase over 2013 to reach ILS263 million. However, the value CAGR of 3% at constant 2014 prices expected over the forecast period suggests this growth will likely slow somewhat when both rates are compared in constant value terms, most likely as a result of increasing price competition in the category as more economy brands enter and as wipes becomes saturated.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Israel market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Israel?
* What are the major brands in Israel?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Wipes in Belgium
- Wipes in Morocco
- Wipes in Italy
- Wipes in Peru
- Wipes in Taiwan

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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