Market Report, "Sanitary Protection in Croatia", published

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015

Sanitary protection found it difficult to get out of the grip of frugality at the end of the review period. Consumers started saving on these products from the beginning of the economic downturn, around 2009 in Croatia. Given the firm consolidation of branded products and consumer loyalty, saving was affected not through trading down, but through less spending on volume. Over the review period, it was evident that volume sales were consistently declining, while current value sales oscillated, depending on movement in prices.

Competitive Landscape

Full Report Details at

For over a decade now, the share of leading player Procter & Gamble doo witnessed a decline. Once responsible for approximately half of all sanitary protection sales, its value share is slowly eroding to sit at a respectable 39% in 2014. Arriving at this point, the company was still well ahead of its first follower Johnson & Johnson SE doo. Procter & Gamble builds its advantage on overwhelming brand recognition for Always, a brand that was present when no other multinational dared to set foot in Croatia.

Industry Prospects

With Croatian companies obviously not competing enough, a company based in Bosnia-Herzegovina, but with some manufacturing facilities in Croatia, Violeta doo, has taken the vacancy as a kind of pseudo-domestic company, well received by Croatian consumers. As international companies do not allow for much movement within sanitary protection, chances of success for Violeta are limited, but it will continue, seeing the success it achieved in other tissue and hygiene categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Croatia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Croatia?
* What are the major brands in Croatia?
* What are the key new product launches in the sanitary protection market?

Reasons to Get this Report

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