Just Published: "Retail Tissue in Brazil"

Retail tissue became more sophisticated with specific value. The rising income levels gave Brazilian consumers the possibility to choose from a wider range of products, and to opt for increased comfort and practicality regarding products they currently purchase. The penetration of such products in Brazilian households, especially those who are still considered to be superfluous by many Brazilians, such as napkins and kitchen towels, are slowly gaining space and being more frequently included in consumers’ baskets.

Competitive Landscape

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Retail tissue in Brazil is mainly supplied by local manufacturers, with production being mainly nationalised due to high logistics costs for products with considerably low added value if compared to other categories. Santher continued to lead Brazilian retail tissue with 25% value share in 2014.

Industry Prospects

Sales of retail tissue products are expected to grow in volume terms by a CAGR of 4%, and a value CAGR of 6%, mainly impacted by product sophistication and the increase in demand pushed by toilet paper despite the category´s maturity. Lower and middle-class households will be the drivers for the growth, and the category is also expected to increase penetration among those consumers. The rising average income experienced a slower pace in 2014, but the extra income that was already incorporated into consumers’ budgets will continue to impact positively on the growth of consumer goods in general.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Brazil?
* What are the major brands in Brazil?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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