Many consumers perceive polishes and cleaning products obsolete, as their functions are already incorporated into other products, such as those within surface care. In addition, there are other alternatives available, such as wipes and specific cleaning cloths. As a result, products within polishes are becoming less popular as part of the cleaning process in households in Argentina.
SC Johnson & Son de Argentina led polishes in 2014 with a value share of 57%. Specifically in floor polish and furniture polish, the company benefits due to little existing competition, which makes it one of the few suppliers that consumers are confident in, whilst also benefiting from the excellent reputation and tradition of its brands Blem and Ceramicol.
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The use of polishes is expected to see marginal growth over the forecast period, since it is expected that surface care products will continue to replace them as substitutes. The lack of innovation and advertising within the category will also be a limiting factor regarding growth, considering that major launches and advertising campaigns are not expected over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Argentina with research from Euromonitor's team of in-country analysts.
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If you're in the Polishes industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Argentina market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
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