Market Report, "Gum in Ukraine", published

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015

Volume sales of gum continued to decrease in 2014, as consumers reduced their purchases of non-essential and impulse products due to having lower purchasing powers towards the end of the review period. Although the economic situation was predicted to improve slowly towards the end of 2014, the volume sales performance of gum was worse than that registered in 2013. While retail volume sales of gum declined by 8% in 2014, a decline of 6% in current value terms was also registered, despite an increase of 2% in current terms in the average unit price. Gum recorded retail sales of 4,400 tonnes and a value of UAH922 million in 2014.

Competitive Landscape

Wrigley Ukraine led gum with a 74% value share in 2014. The development of the gum category in Ukraine is linked to new product development and the positioning strategies of Wrigley Ukraine, and to a lesser extent, those of Dirol Cadbury. Wrigley is a pioneer in terms of launching new product formats, educating consumers on the health benefits of gum consumption and below-the-line activities, which include the cashiers themselves offering new product variants at the cash tills. Because of these proactive sales and the marketing approach of Wrigley Ukraine, its products are offered by virtually every shop in Ukraine.

Full Report Details at

Industry Prospects

Gum is expected to decline at a CAGR of 2% in retail volume terms over the forecast period. Gum is a mature category without significant novelties, which is expected to impede any recovery; however, there is room for varieties of fortified/functional gum, which could attract health-orientated consumers. It is likely that the largest players will expand their offers with products fortified with herb extracts or offering decongestant effects.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Gum inĀ Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Gum in Ukraine?

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