Now Available: Home Insecticides in Canada

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015

Home insecticide use in Canada remains a necessary evil in the eyes of many homeowners. While it may be necessary to use a chemical pesticide to control insect infestations, flying pests, such as wasps or mosquitoes, or indoor insects, including ants, Canadians for the most part are concerned over potential personal impact to their health. These concerns have become more vocal and regulated over the review period. As a result, the category performance was flat in 2014, with the underwhelming performance due in part also to the slow housing and real estate markets, which did not add stock to the current housing numbers.

Competitive Landscape

SC Johnson is the category leader in Canada supported by the strength of its Raid brand, which offers products in several categories for a variety of insect problems. Raid posted a share of 82% in spray/aerosol insecticides in 2014, a position that underpinned the overall leading share held by SC Johnson in Canada. Raid maintains a high profile in summer through extensive advertising and in-store displays.

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Industry Prospects

Home insecticides is expected to decline over the forecast period by a CAGR of 1% in value sales at constant 2014 prices to reach CAD18 million in 2019. The drop will be underpinned by rising concerns over use of chemical insect and pest control products in the home, with an increasing number of consumers adopting more of a tolerant approach to outdoor insects rather than applying insecticides.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Canada market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Insecticides in Canada?
* What are the major brands in Canada?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Canada?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

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