New Market Research Report: Incontinence in Serbia

Volume sales of incontinence products in Serbia declined in 2014 for the second consecutive year. The category declined by 1%, which was better than the 4% decline seen in 2013, but still far from positive growth. The main reason for the continued volume decrease is the prolonged negative effect of economic crisis due to which consumers have avoided using these products unless they absolutely have to.

Competitive Landscape

SCA Group led incontinence in 2014 with a 27% retail value share. Success in this category is mostly dependent on good distribution and that is exactly why this company occupies the first position. Second-ranked manufacturer TZMO Capital Group had a retail value share of 23%, followed by Paul Hartmann with a 16% share in 2014.

Industry Prospects

Population aged 65 or more is expected to increase over the forecast period in Serbia. Thus this age group will jump from 1.3 million in 2014 to 1.5 million people in 2019. This increase will certainly bring somewhat higher demand for incontinence products and ensure positive growth for the category over the course of the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/978270_incontinence_in_serbia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Serbia?
* What are the major brands in Serbia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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