Market Report, "Cheese in Ukraine", published

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015

Due to rising price sensitivity among Ukrainian consumers caused by the worsening economic situation and higher cost of grocery products generally at the end of the review period, price became the key factor in purchasing decisions for cheese in 2014. Nevertheless, despite increased emphasis on price, still-more Ukrainian consumers were increasingly interested in the quality of cheese and thus in its composition and origin. As a result of this, demand for Ukrainian products (which are considered to be of good quality in general) grew slowly towards the end of the review period.

Competitive Landscape

Shostkynsky Miskmolkombinat continued to be the leading player within cheese in 2014, recording a 7% value share. The company offers standard-quality cheese at affordable prices, which continued to be in high demand by Ukrainian consumers. Thanks to a wide product range, the company covers all cheese types in the mid-priced band. The company also invests in frequent point-of-sale promotions, such as new product tasting, special package offers and discounts.

Full Report Details at

Industry Prospects

There are modest prospects for cheese in Ukraine over the forecast period. The category’s development is expected to be contributed to by consumers’ moving towards healthier diets and their focus on natural products and those rich in calcium. Numerous new products are expected to revive the category. Producers are predicted to focus on emphasising the naturalness of food and communicate the lack of preservatives or colourings in their products. Cheese included in the health and wellness categories, such as reduced-fat cheese, is predicted to be less important to category development over the forecast period. Taste is expected to remain a significant factor and most Ukrainian consumers are expected to remain supporters of full-fat products, which are considered tastier than reduced-fat cheese.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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