New Market Research Report: Retail Tissue in Peru

From: Fast Market Research, Inc.
Published: Sun Apr 19 2015

Peruvian consumers are increasingly interested in value-added products within retail tissue, attracted by the higher quality or convenience they provide. For instance, demand continues to rise for products such as double-ply and triple-ply paper as well as more absorbent kitchen towels. In response, manufacturers frequently invest in updating their production capacity as well as introducing new products. Nevertheless, the modest performance of the economy determined that Peruvian consumers were more cautious with their expenditure, trading down to brands that are more affordable. As a result, retail tissue posted a 5% growth in 2014, below the performance observed in 2013.

Competitive Landscape

In 2014, multinationals Productos Tissue del PerĂº SA and Kimberly-Clark del PerĂº SA led with a 56% and 33% value share, respectively. These companies offer a good range of brands across the board in retail tissue, targeting upper- and middle-income consumers. Moreover, these international companies benefit from their strong position and perception of providing good quality products, developed through their longstanding presence in the country. They frequently engage in product development and have excellent distribution networks that ensure their presence in both traditional and modern grocery retailers.

Full Report Details at

Industry Prospects

Value sales of retail tissue are expected to post a CAGR of 5% at constant 2014 prices over the forecast period, which is a significantly lower performance than the one achieved in the review period (8% CAGR). Given the fact that toilet paper, the largest area, already enjoys high penetration, further growth will be slower, , as more middle-income consumers trade up to more sophisticated brands. In turn, more attractive opportunities for development lie in product areas such as kitchen towels and tissues, which still have low penetration rates and important opportunities to attract a larger consumer base, benefiting from higher disposable incomes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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You may also be interested in these related reports:

- Retail Tissue in Italy
- Retail Tissue in China
- Retail Tissue in Switzerland
- Retail Tissue in the Czech Republic
- Retail Tissue in Vietnam

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